Jay Baer and Daniel Lemin
Jay Baer is the president of Convince & Convert, an online customer service and digital marketing consultancy. He is the author of five books, including "Hug Your Haters" and "Youtility." He contributes articles to Inc., Entrepreneur, and Forbes.com; writes the world's #1 content marketing blog; and hosts several award-winning podcasts. Daniel Lemin is a respected authority on the reputation industry, the author of "Manipurated," a consultant for prominent Fortune 500 companies, a frequent public speaker, and a senior strategist with Convince & Convert.
The following is excerpted from "Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth" by Jay Baer and Daniel Lemin with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Jay Baer and Daniel Lemin, 2018. Skip's Kitchen For 17 years, Skip Wahl...
October 16, 2018