Jay Baer and Daniel Lemin

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Jay Baer is the president of Convince & Convert, an online customer service and digital marketing consultancy. He is the author of five books, including "Hug Your Haters" and "Youtility." He contributes articles to Inc., Entrepreneur, and Forbes.com; writes the world's #1 content marketing blog; and hosts several award-winning podcasts. Daniel Lemin is a respected authority on the reputation industry, the author of "Manipurated," a consultant for prominent Fortune 500 companies, a frequent public speaker, and a senior strategist with Convince & Convert.