How to Conduct Market Research
You’ve gone through a lot already in starting up your business. Many organizational decisions are behind you and…
Profitable Products: How to Design It Right
Designing a profitable product can be easier when you follow a time tested method. From the end of…
Find the Right Location for Your Business
Convenience is critical to the success of many products and services today. Most working people have more money…
How to Manage a Home Office
It is not uncommon for a new home-based business owner to locate their office in the one of…
How to Find the Right Business Concept
Finding a business concept that matches your personality is the most crucial step in becoming successfully self-employed. It…
Direct Response Marketing: How to Use It
Direct response marketing helps you make a memorable personal impression with a variety of people and is critical…
How to Set Profitable Pricing
After investing hours researching your new business idea, it is easy for the new entrepreneur to forget that…
Forecasting: A How to Guide
Forecasting can be a key to your survival. Knowing when new business will come and how to prepare…
Estimating Your Initial Business Expenses
Estimating startup expenses is a critical component to your 1st year success. There are five parts to an…
How to Create Great Customer Service
Customer service can create a unique point of differentiation for companies. Marketing experts tell us that the customer’s…
Sales Prospecting – How to Plan It and Do It
The only true test of effective marketing is whether it produced a profit. For many new business owners,…
Advertising: What You Need to Know
Entrepreneur Once you have started to gain attention for your new business through promotion, publicity and direct response…
50+ Boomers: Entrepreneurship Can Prevent Loss of Social Security Benefits
At 12:01 a.m. on New Year’s Eve 2008, the first of an onslaught of Boomers gained the legal…
Home Is Where The Boomer Business Is
I’ve been excitedly awaiting the results of the new Homebased 100 contest. As a regular contributor to the…
5 Reasons Why It Is So Attractive To Start Your 50+ Business At Home
It is estimated that more than 35 million Americans work full-time or part-time from a home office. A…
What’s Life Like As a 50+ Business Owner?
If you’re like a growing number of Boomers, you’re quite interested in exploring starting your own business. But…
How To Look Big In Your 50+ Business When You’re Really Small
During your first year in business you must continually work at perfecting a subtle, yet critically important game…
The Greater Risk Can Be Not Doing Something That Really Excites You
I read a lot of material every month on how the Boomers are approaching the period of life…
Improving Cash Flow in Your 50+ Business by Saving Money
To keep your business alive during its first year, you must learn how to spend your company's money wisely. Your objective is to scrimp on what is not important in order to buy what is.
Create a Successful Selling Formula For Your 50+ Business
The only true test of effective marketing is whether it produced a profit. For many new business owners, the most trying and nerve-wracking part of producing a profit is convincing the...