Joel Lim

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Joel Lim is the founder of Defiel, cofounder of Kids for Finance, and marketer at atlasGO. He is an expert in the industry of marketing.
brand activism
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How Brand Activism Can Influence Business Performance

It's difficult to read the morning news while sipping your freshly brewed cup of coffee without hearing about one horror story after another. While this might be upsetting, a lovely and uplifting byproduct of all this criticism is that it inspires many to become activists. People also want to see companies take a position and...