John Tintle is the director of content and communications at Highspot, the leading sales enablement platform for content management, customer engagement and analytics.
Sales strategy and content management are essential to small business growth. The following article illustrates the vital role of sales enablement technology in improving sales performance through more effective content management. It compares modern and legacy sales enablement while highlighting important platform decision criteria. Four key categories of sales enablement Modern sales enablement solutions bear...
July 26, 2016