Jonathan Jordan

4 posts
Jonathan Jordan, President of Global Change Management, Inc. and a member of the prestigious Society for Neuroscience, is an entrepreneur, Certified Business Coach and international speaker in the areas of business & personal development.
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Leverage Pricing’s Direct Effect on the Brain

New Study on Pricing "We have known for a long time that people's perceptions are affected by marketing, but now we know that the brain itself is modulated by price," said Baba Shiv, a professor at the Stanford Graduate School of Business referring to a recent study. Although many studies have looked at how marketing...
digital marketing
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Creating Brain Trust and Rapidly Building Rapport

The First Three Seconds When your brain notices anything new – including a person – in the environment, it is programmed to decide quickly whether or not it’s a threat. It takes only 1/24th of a second to create this first impression at the unconscious level. At 3 seconds, that first impression is established and...
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Your Brain and Multitasking

The Myth Do you believe you can multitask? Recent neuroscience research proves multitasking is a myth that can be harmful to your business!    The human brain is a sequential processor, unable to pay attention to two tasks at the same time. Businesses praise multitasking and even create job descriptions that require employees to be able...
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How to Use Your Whole Brain to Make Your Dreams Come True

Left Brain vs. Right Brain Your brain has two hemispheres, or sides – left and right – and each has different abilities. For example, your ability to be creative, to dream, to have a vision of the future, is on the right side of your brain. Your ability to make logical, practical plans and execute...