Leverage Pricing’s Direct Effect on the Brain
New Study on Pricing "We have known for a long time that people's perceptions are affected by marketing, but now we know that the brain itself is modulated by price," said Baba Shiv, a professor at the Stanford Graduate School of Business referring to a recent study. Although many studies have looked at how marketing...
Creating Brain Trust and Rapidly Building Rapport
The First Three Seconds When your brain notices anything new – including a person – in the environment, it is programmed to decide quickly whether or not it’s a threat. It takes only 1/24th of a second to create this first impression at the unconscious level. At 3 seconds, that first impression is established and...
Your Brain and Multitasking
The Myth Do you believe you can multitask? Recent neuroscience research proves multitasking is a myth that can be harmful to your business! The human brain is a sequential processor, unable to pay attention to two tasks at the same time. Businesses praise multitasking and even create job descriptions that require employees to be able...
How to Use Your Whole Brain to Make Your Dreams Come True
Left Brain vs. Right Brain Your brain has two hemispheres, or sides – left and right – and each has different abilities. For example, your ability to be creative, to dream, to have a vision of the future, is on the right side of your brain. Your ability to make logical, practical plans and execute...