Make it Big Without Breaking the Bank: Tips for a Successful Bootstrapped Marketing Campaign
It’s no secret that these days, you don’t need to spend money to spread the word about your startup. There are numerous incredible marketing tools available that are free to use or that cost next to nothing and enable you to spread the word of your company like wildfire. Both small and large businesses frequently...
Launching a Product: How Promising Hardware Startups Can Beat the Odds
Once labeled the ugly stepchild of venture capital, hardware startups have historically experienced difficulties securing funding. In 2015, hardware companies received less than a quarter of the $4.5 billion VCs invested in software. The game is quite complex and there are multiple cards at play between designing, engineering, manufacturing and leading a product to market....