Adapting to the Change Your Customers Want
Too often I talk with potential startups who are stuck in analysis paralysis trying to create a far-too-detailed business plan. You hear it all the time, "never start your business without a detailed business plan." Typically these business plans are 30 to 50 pages in length filled with detailed analysis and financial information and no...
Trailblazing with Agile Business Creation
Agile: Ag-ile [aj-uhl, -ahyl]-Adjective1. quick and well-coordinated in movement; lithe: an agile leap.2. active; lively: an agile person.3. marked by an ability to think quickly; mentally acute or aware: She's 95 and still very agile.In the 1990s software development industry leaders developed the Agile Software Development methodology to get their products to market quickly and...
Leveraging Agility to be "First to Market"
In the book, The 22 Immutable Laws of Marketing, Al Reis emphasizes how being "first to market" is critical to the success of your business. Following this line of thought, he proposes the Law of Leadership: It's better to be first than it is to be better. For proof of this "law," Reis presents the...