Katheryn Watson

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Katheryn is a digital PR manager at Kaizen and specializes in public relations, link building for SEO and content marketing.
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How to Build a Brand Story Through Marketing

With research suggesting that stories are 22 times more memorable than facts, what can brands do with storytelling to ensure they remain head and shoulders above the competition? Many brands already have the foundations to build and sell their story but fail to use these to their full potential when it comes to positioning themselves with...