Katie Laird

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Katie Laird is the director of social marketing for Blinds.com and a frequent public speaker on social media marketing, social customer care and profitable company culture. An active blogger and early social technology adopter, you can find her online sharing home décor, yoga, parenting and vegetarian cooking tips.
Storefront
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The Small Business Owner’s Guide to Making Your Storefront Work for You

As the face of your business and the first snapshot of personality that potential customers see, the storefront of your brick-and-mortar sets the tone for every further interaction—including whether or not there will be any. From coffee shops to consulting firms, dental offices to dance studios, every aspect of a storefront's branding impacts how many...