Keith Hodges

1 post
Keith is the head of SEO at POLARIS, an SEO agency.
B2B SEO
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5 Ways B2B SEO Differs From B2C SEO [Infographic]

You may think SEO is technical work that applies to all sectors and remains the same for all accounts, but there are core differences between the ways a business-to-business SEO account and a business-to-consumer SEO account should be handled. These differences lie in the digital strategies behind the SEO campaign and in the sales funnel....