The following is excerpted from "Forging An Ironclad Brand: A Leader’s Guide." Copyright © 2019 by Lindsay Pedersen. Published by Lioncrest Publishing. Your brand strategy serves as the North Star for your business as you...
Lindsay Pedersen is the author of "Forging An Ironclad Brand: A Leader’s Guide." She is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics and ancient storytelling. She developed the Ironclad Method™ while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning startups. Lindsay lives in Seattle with her husband and two children.