Ling Wong

1 post
digital marketing
Read More

The Ass Backward Way To Find Your Marketing Message (It Doesn’t Work)

Finding your marketing message   “Niche” as an “artificial” construct is derailing the REAL work we need to do to get clear for our business, to define our message that will DRIVE us to do what MATTERS. “Niching” without a deeper foundation is just busy work. Worse than the busy work of implementing some marketing...