Lisa Z. Lindahl is an inventor, artist, entrepreneur, and author. Early in her career, Lisa invented the first sports bra because she started running, joining the fitness revolution of the late 1970s. More than 40 years later, nearly every woman owns at least one. Today, the invention of the sports bra is considered one of the primary factors in the remarkable rise of women athletes worldwide, leading to a shift in perspective of what is possible for women in all sectors. Her latest book highlights her journey and its impact on the world: “Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How It Changed the World (& Me).” For more information, visit www.LisaLindahl.com.
The following is excerpted and reprinted from "Unleash the Girls: The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me)" by Lisa Lindahl with permission from EZL Enterprises. Someone asked me recently what my typical day was like when I was CEO of Jogbra Sports Bras. I had to laugh,...
December 24, 2019