Larry Kotch is the cofounder of The Brains, an award-winning digital marketing agency in London. Ranked #3 in B2B Marketing's Global 30 under 30, Larry leads a dedicated, remote team of talented digital marketing professionals.
Pay-per-click (PPC) marketing can be an extremely valuable strategy for any business, but particularly startups trying to get their foot in the door. The problem is that as a new business, you likely don’t have a large budget for potentially expensive projects such as online advertising, and may not have the knowledge to develop an...
December 3, 2021