Lynne Meredith Schreiber

18 posts
Lynne Meredith Schreiber is a contributing writer for StartupNation.
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Cheaper, Better Customer Service? Try

When DigitalBridge Communications launched its broadband wireless services company in 2005, the company decided to use home-based, outsourced virtual customer service agents instead of a site-specific, company-managed call center. It saved a bundle of money. “Homeshoring,” as contracting with home-based workers is known, shaved 40 percent off the price of hiring folks to handle customer...
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Blood and Business

StartupNation founders Jeff and Rich Sloan worked together as teens, but it wasn’t until Rich’s freshman year in college, when he left the University of Colorado and returned home to attend the University of Michigan and join his brother in building the Battery Buddy, that a business partnership was formed. That product and that project...
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Do You Need Bricks and Mortar Anymore?

Fortunately for entrepreneurs who prefer to run their businesses far from frenetic population centers, the Internet has rendered the world flat. Laramie, Wyo., population 26,000, sits 7,200 feet above sea level between the Medicine Bow and Laramie mountain ranges. “This is a big state with 500,000 people,” says Jonathon Benson, CEO of the Wyoming Technology...
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Pimp My Pamphlet

Marketing has its roots in advertising. Bland brochures, blah business cards, ambiguous messages don’t sell. “I make all my clients put strong headlines on their brochures. It’s no different than any other ad. You’ve got to get people to open it and read it,” says Sanford Jay Barris, founder and president of Business Marketing Services...
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A Tip Sheet for Smart, Effective Office Design

Dr. Laura Castleman’s first office didn’t look like a typical doctor’s office. She furnished the waiting room with blue-and-cream couches, oversized chairs and, instead of buzzing, overhead fluorescent lighting, she took a softer approach and lit the room with lots of lamps. “I wanted people to feel comfortable,” the OB/GYN says of that homey, atypical...
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5 Tips for Making Trade Shows Work for Your Business

There comes a point in every entrepreneur’s life when the idea of exhibiting at a trade show seems like a good one. And it can be, if you put your dollars to careful use before, during and after the show. A trade show isn’t just about setting up a booth and waving hi to passersby....
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Religion Can Work in the Workplace

In the 25 years that Mark Carr has run his automotive franchise business according to Christian teachings, he’s never considered it a conflict. “Downsides? I don’t see any,” says Carr, who named his Houston startup Christian Brothers Automotive Corp., because he wanted to let everyone know Jesus was at the wheel. “We are in a...
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How to Bring Home the Bacon

Every Sunday morning, Severn Williams totes two cookbooks under his arm as he heads out for breakfast with his wife, Nina, and toddler son, Ezra. At the restaurant, they leaf through the books for two or three recipes to make for weeknight dinners, then pick up groceries on the way home. That night, after Ezra’s...
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Outrunning the Tiger

When Dave Taylor moved his company, Intuitive Systems, to a new office, he purposely chose a place two and a half miles from his Boulder, Colo., home. It’s close enough to walk, but far enough to qualify as exercise. Regular exercise. “If I try to do something separate as exercise, it’ll always be overtaken,” says...
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The Most Important Merger

Cameron Hake keeps a magazine ad for a Disney cruise as a reminder that when his parents open their 20th meal-prep franchise, they’re all going on vacation. With eight stores still to go, looking forward to that cruise makes it easier for Cameron, 6, to accept his parents’ long hours and frequent travel. Lisa and...
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Tips for Home-preneurs: How to Call It a Day

Before Becky Boyd turned her basement into an office for her public relations business, MediaFirst PR, she fell prey to the “just let me check another e-mail” syndrome that ails many home-based entrepreneurs. “We had a computer in our living room, and it was so easy to run in there and go online and start...
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Staying Scrappy

One of the nation’s most essential modern businesses began about a century ago when new Americans found ways to make usable, salable products out of bottles, cans and other castoffs they picked up in streets and alleys. Recycling for profit had its start in the early 1900s, when Italian and Jewish immigrants collected junk to...
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Why are Some of the Best Places to Work

Before Vince Thompson was a consultant committed to improving American managers, he worked at a place that had “on-the-couch time” every Friday at 4 p.m. “We cracked out a couple cases of beer and chips, everybody talked about the week, their department, what they feel thankful for,” Thompson says. “It was a ritual that marked...
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Take a Pass on Paperwork: Outsourcing Payroll

When you’re starting a business, focus on what you do best. Unless you’re an accountant, that probably doesn’t include the tedious but vital chore of handling payroll. So let others do it. Why? Because it saves money and time. Instead of improving their working lives and freeing up more time to bear down on building...
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What’s in a Name? The first step to branding your startup

“It took an episode of I Love Lucy for Troy and Nancy Scheer to decide on a name for their Dallas-based marketing and advertising company. “I saw Desilu as the name of their production company,” Troy says. “We thought about what Troy and Nance could be if combined – Trance. It made the name personal,...
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Inventory Management: Keep It Clean

One word keeps cropping up in conversations about inventory management: seamless. Business owners agree that if you have to do double duty entering data in different systems, you’re bound to mess up and cost yourself money and time fixing the problem. That’s where inventory management software comes in, taking over the tedious work of tracking...
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You Don

Serial entrepreneur Asher Epstein rises at 6 a.m. every day to take two hours of conference calls with an Israeli company for which he’s a consultant. At 8, he heads to his job, where he works with 25 different startups all day long, guiding them on the ins and outs of entrepreneurship. At night, he...
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Tips to Finding Commercial Space for Your Business

You’re starting a bricks-and-mortar business and need a storefront, office or other commercial space – where to start? Keep it simple, say real estate experts. “The entrepreneurial guy, the guy I’m interested in leasing to, is going to find a space that’s practical, that works, but focuses his time and attention on building his business,”...