Matt Wellschlager

4 posts
Charitable Giving
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5 Reasons Why Charitable Giving Is Good Business

Charitable giving gets your name out there and promotes your community involvement Business today is about more than making money or providing products to consumers, it is about making a difference. Many companies are starting to get involved in their communities and establishing corporate giving programs to distinguish themselves from competitors. The best part? Corporate...
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Utilizing Interactive Marketing Tools to Grow Your Business

Interactive Marketing Tools - What's in your toolbox? As market competition in many different industries continues to increase, businesses are working to find new and innovative ways to reach their target audiences. Although traditional forms of marketing have been and still are effective ways to reach target markets, there are several ways to utilize the...
lead quality
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5 Musts in Lead Scoring

Lead scoring should be collaborative effort between marketing and sales teams A hardworking sales team plus the right lead generation tools can result in thousands of leads for a company. But do a thousand new leads automatically result in a thousand new sales? Of course not. In fact, a study by Gleanster Research showed that...
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UX is Crucial

The UX (User Experience) - You never get a second chance As the Internet has grown and enhanced over the last two decades, competition for web traffic has expanded with it. In order to operate a successful web venture, it is no longer enough to simply increase a marketing budget and advertising expenditures. Engaging users...