Mel Hignell is the founder and CEO of White Spider, a design and guest management firm for vacation rental properties. Her team, which is 95 percent women, manages hundreds of vacation rental properties in top destination cities across the country. They’re known for their bold design (for example, converting a 200-year-old synagogue into an ode to Madonna) and commitment to a superior customer experience.
The story of my company, White Spider, began when I rented out the guest bedroom of my San Francisco apartment. I initially did it to make some quick cash to buy a used bike, but that weekend turned into many, and the bedroom became a mainstay on Airbnb. Eventually, I quit my high-paying job as...
September 15, 2021