Melissa is a member of the content marketing team at Repsly, Inc., a dynamic SaaS company that aims to make work simple, social and fun. A passionate reader and writer, Melissa enjoys writing pieces that can serve to educate and inspire people from all corners of the business world.
Historically, field marketing has been a one-way street. Field marketers target retail locations, events and communities with the objective of getting their emerging brand into the hands of the consumer. They work quite literally “in the field,” conducting product samplings or demos and engaging face to face with consumers. The internet age has changed a...
August 5, 2017