Michael Ventura

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Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands—from Johnson & Johnson, Pantone, and Adobe, to the TED Conference, Delta Airlines, and The Daily Show. Ventura has served as a board member and adviser to various organizations, including Behance, the Burning Man Project, Cooper-Hewitt, and the U.N.'s Tribal Link Foundation. He is also a visiting lecturer at Princeton University and the United States Military Academy at West Point. In addition to these pursuits, Ventura leads a thriving indigenous medicine practice and owns and operates a globally recognized design store in New York's West Village with his wife, Caroline.
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This is Why Empathy is an Essential Leadership Trait for Entrepreneurs

The following is excerpted from "Applied Empathy: The New Language of Leadership" by Michael Ventura. Copyright © 2019 by Michael Ventura. Reprinted by permission of Atria, an Imprint of Simon & Schuster, Inc. Empathy is a squishy word. Sometimes it’s confused with sympathy or misinterpreted as “being nice.” That isn’t empathy. Empathy is about understanding....