How to Communicate With the Media to Tell Your Startup’s Story
Contrary to what many say about the media these days, a great story authored by the right reporter can be a boon for your startup or small business. Whether you aim to elevate awareness, launch a new product or service offering, announce a fundraising event or release interesting data, the media is there to help you...
Competitive Research and Subject Matter Media Analysis
You have an important announcement going out. Maybe you are launching a new product, you’ve hired a top-tier executive, raised a round of funding or landed a brand-name client. You want to shout this news out to the world, but like many startup founders, you lack the cash flow for a PR firm and don’t...
Why Messaging Matters: How to Ensure That You are Properly Telling Your Startup’s Story
One of the biggest challenges entrepreneurs face is figuring out how to properly tell their story. Oftentimes, a company will launch with a messaging platform that is confusing, fails to properly position products and services, and doesn’t speak in a way that resonates with the intended target audience. Another challenge that these same entrepreneurs face...