Michael Volpatt

3 posts

Michael Volpatt is a Partner at Larkin/Volpatt Communications, a publicity capital firm that focuses on helping innovators tell their unique stories to the world.

How to Communicate With the Media to Tell Your Startup’s Story

Contrary to what many say about the media these days, a great story authored by the right reporter can be a boon for your startup or small business. Whether you aim to elevate awareness, launch a...

byMichael Volpatt

November 8, 2018

Competitive Research and Subject Matter Media Analysis

You have an important announcement going out. Maybe you are launching a new product, you’ve hired a top-tier executive, raised a round of funding or landed a brand-name client. You want to shout this news...

byMichael Volpatt

October 9, 2018

Why Messaging Matters: How to Ensure That You are Properly Telling Your Startup’s Story

One of the biggest challenges entrepreneurs face is figuring out how to properly tell their story. Oftentimes, a company will launch with a messaging platform that is confusing, fails to properly position products and services,...

byMichael Volpatt

September 25, 2018