Mike Bornhorst

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As the CEO of DirectBuy, Mike Bornhorst has been transforming the savings club’s member experience to enhance lifestyles through savings, selection and service. As a trusted and decisive leader, Bornhorst’s years of executive leadership have centered around the establishment of sustainable growth opportunities and operational excellence.
Customer experience
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3 Ways to Maximize the Customer Experience in the Digital Age

Constant improvement and innovation of the customer experience is critical in today’s increasingly competitive retail marketplace. Also apparent is the need to strike the proper balance between service and value to create invaluable customer loyalty. Today, the best decision retailers can make is to invest in a robust, digitally-supported customer experience that is centered around...