Mike Lackman took the helm as CEO of Trade in June 2018, bringing with him over a decade of experience in consumer internet businesses as he leads the team behind the brand’s launch. Mike draws on his most recent experience at PetFlow, where he and his team built a rapidly growing and profitable retailer that successfully exited to the country’s largest pet food and supply distributor. An operations expert and consumer tech veteran, Mike is widely respected within the e-commerce community as a leader in driving profitable growth strategies and building exceptional teams. He is a frequent speaker on the subject, including engagements at Shop.org, the National Retail Federation, the Wharton School, and as the keynote of Australia’s Online Retailer conference in 2014. Prior to entering the pet industry, Mike worked in numerous capacities on the Operations team at UncommonGoods. A graduate of the University of Pennsylvania, Mike studied Latin and Ancient Greek and spent much of his undergraduate experience in Italy.
If you spend any time optimizing e-commerce experiences, you’ve encountered an extremely common dilemma: Confront visitors with too many options and they will exit in large numbers driven by the “paradox of choice.” Especially those...
September 5, 2018