Mike Lazzaro

Michael Lazarro comes to First Data through its recent acquisition of Perka, a customer loyalty solution for small businesses. At First Data, Mike is responsible for overseeing Clover product and brand marketing and helping to position Clover as First Data’s premier brand in the SMB segment. Mike is a seasoned marketing professional, spending most of his career launching and cultivating new brands for emerging and established companies. In addition to participating in a number of startups, Mike has also held senior-level positions at TD Ameritrade, FCB and Merkle Inc.