Paul de Fombelle

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Initially from an editorial background, Paul de Fombelle is the Global Development Director for Mailify, an email marketing app with over 40,000 users around the world. Paul contributed to tech businesses in four countries as an expert in Digital marketing and Content strategies prior to joining the Mailify team. 
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10 Successful Strategies for Subject Lines

Email is a hugely cost-effective marketing method. It's a near universal digital asset, with 94 percent of the world's Internet users having an email address (and most checking it daily). However, your promotional emails can't work in your favor if people don't open them. That's why you need to pay attention to the subject line....