Paula Hay

5 posts

Paula is involved with graphic design, website development, and the "buy local" consumer movement. Learn more about Paula in her StartupNation profile, RabbitMountain.

No Stinkin’ Website?? No Stinkin’ Sales!!

A “greasy-haired propeller head” responds to Gene Marks' BusinessWeek opinion piece. How much do you suppose a CPA knows about web marketing? Right: probably not much. Subject matter experts are typically not qualified to...

byPaula Hay

January 20, 2009

Anticipating the Next Big Thing: Energy Resource Decline

White-Knuckled Anxiety 2008 was certainly a year of "interesting times," as the Chinese proverb says. The evening market reports became an exercise in white-knuckled anxiety that rivals even the best Hollywood thriller. And while media...

byPaula Hay

January 6, 2009

Search engine strategies for local business

In my work with small, local businesses, I often run into entrepreneurs who feel that the web can't be much benefit to them. They advertise in the newspaper, they rely on word-of-mouth, they don't intend...

byPaula Hay

May 19, 2008

Usability beyond the web

For Christmas last year my dad decided to give my grandfather a truly useful gift: his first mobile phone. It didn't go over so well — Gramps could not decipher the phone's symbolic markings and...

byPaula Hay

April 21, 2008

Revenge of the butcher, the baker, and the candlestick maker

In recent months I have been doing more work for area businesses interested in taking advantage of rising demand for local goods. Their customers suddenly have a taste for all things local and, contrary to...

byPaula Hay

April 14, 2008