No Stinkin’ Website?? No Stinkin’ Sales!!
A “greasy-haired propeller head” responds to Gene Marks' BusinessWeek opinion piece. How much do you suppose a CPA knows about web marketing? Right: probably not much. Subject matter experts are typically not qualified to...
Anticipating the Next Big Thing: Energy Resource Decline
White-Knuckled Anxiety 2008 was certainly a year of "interesting times," as the Chinese proverb says. The evening market reports became an exercise in white-knuckled anxiety that rivals even the best Hollywood thriller. And while media...
Search engine strategies for local business
In my work with small, local businesses, I often run into entrepreneurs who feel that the web can't be much benefit to them. They advertise in the newspaper, they rely on word-of-mouth, they don't intend...
Usability beyond the web
For Christmas last year my dad decided to give my grandfather a truly useful gift: his first mobile phone. It didn't go over so well — Gramps could not decipher the phone's symbolic markings and...
Revenge of the butcher, the baker, and the candlestick maker
In recent months I have been doing more work for area businesses interested in taking advantage of rising demand for local goods. Their customers suddenly have a taste for all things local and, contrary to...