The following is excerpted from "Company of One: Why Staying Small Is the Next Big Thing for Business" by Paul Jarvis. Copyright © 2019 by Paul Jarvis. Reprinted by permission of Houghton Mifflin Harcourt Publishing Company....
Paul Jarvis is a veteran of the online tech world, and over the years he has had corporate clients such as Microsoft, Yahoo, Mercedes-Benz, Warner Music and even Shaquille O’Neal. These days, he teaches online courses, hosts several podcasts, and develops software from his home on an island off the coast of British Columbia.