With over twenty five years of company naming and branding expertise, Tungsten founder Phillip Davis has been quoted in Inc.com, Bloomberg Businessweek, American Express OPEN Forum, Entrepreneur, Newsday, MediaPost, AllBusiness, and other leading business publications. During his career, Phil has named over 250 regional, national and international companies, products and services, including the likes of PODS, TradingBlock, and TeamLogicIT. In addition to leading a creative team, Phil is a frequent keynote speaker and blog contributor on the subject of brilliant branding. He resides in the Blue Ridge mountains near Asheville, NC.
Company brands, like individual personalities, are based on behaviors and characteristics. The stronger the characteristics, the stronger the business brand image.