Content Innovation: Making a Case for Reverse Engineering
In the first article of this content innovation series, I made a pretty strong argument: that most companies…
Content Innovation: You’re Not Innovating, You’re Emulating
Innovation. A word so often used in business that it’s become a cliché: applied to everything we do, everything we…
Social Media Content: Unicorn vs. Horse
I saw the cartoon above online searching for images for another post. Immediately I knew it would one…
Fish the Pocket, Not the Current: A Fresh Perspective
Confession: I love to fish. When I’m up at my place in Montana, or a stream here in…
Education: It Doesn’t Come from School
It’s back to school season, and as my son left the house today, it got me thinking about…
Content is (Not) King, Content is Currency
I have a love/hate relationship with the idea that content is king. For starters, there are many examples…
The Importance of Being Unique in Small Business
I have a confession to make: I started my company not knowing exactly what I was going to…
Brand Development: Splicing the Impulse Gene
I recently heard a talk by Kodi Foster, Viacom’s VP of Data Strategy, as part of PSFK’s “Future of…
Branding: In Media, What’s Old is New Again
Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified…
Lessons from the Field (of Dreams)
Do you have a go-to film? That one you’ve seen so often you can recite every line (with the…
How to Deliver a Great Elevator Pitch
“I have a great idea!” “I want to tell you about my project.” “You have to hear this…
Rethinking Engagement in a Digital World
I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In…
How to Live a Life of Purpose
The purpose of life is living a life of purpose. The power of this particular mantra came to…
Life Outside of Work? Confessions of a Non-Relaxer
A few months ago, LinkedIn had a series of articles on My Life Outside of Work and provided some tremendous…
How to Avoid the “Shiny Penny” Marketing Mentality
One of the benefits of having a child is getting to go to animated movies without any guilt…
There is Nothing Wrong with Reinvention!
Millennials have a reputation for being incapable of sticking to one career. It has become a rallying cry for…
Making a Case for Thinking Inside the Box
Oh… the box. That “thing” we do. That “widget” we promote. That “idea” we present. Every company, every…
Media Today: A Never Ending, Ever Changing Las Vegas Buffet
Ever been to Las Vegas’ renown buffets? The piles of crab legs, the omelette station that can make…