Excerpted from "The Startup of You (Revised and Updated)" by Reid Hoffman and Ben Casnocha. Copyright © 2012 by Reid Hoffman. All rights reserved. No part of this excerpt may be reproduced or reprinted without...
Reid Hoffman and Ben Casnocha
Reid Hoffman is the cofounder of LinkedIn, a partner at Greylock and director at Microsoft. He is widely viewed as one of the most successful investors of all time. He is the host of the award-winning podcast Masters of Scale and the New York Times bestselling author of "The Alliance", ”Blitzscaling” and “Masters of Scale.” Ben Casnocha is an entrepreneur and cofounder of Village Global, a Silicon Valley venture capital firm that has funded hundreds of successful startups. He has appeared on CBS’s "The Early Show," CNNand CNBC. He is a coauthor, with Reid Hoffman and Chris Yeh, of the bestseller "The Alliance."