Webinars have proven to be an effective lead generation tool for many businesses. A well-planned webinar can often generate thousands of dollars in new business, but it’s also not uncommon for webinars to fail. Webinars...
Richard McGrath is an Australian-based digital marketing expert. He currently works as the digital campaign manager in one of Australia’s largest finance companies. Richard also blogs on conversionbuzz.com, where he analyzes marketing campaigns from some of the world’s top brands and influencers. He reviews the psychology and persuasion factors that make these campaigns successful.