Rob Meyerson

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Rob Meyerson is a brand consultant, namer and author of the upcoming book, "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service." He also runs Heirloom, an independent brand strategy and identity firm, and hosts the How Brands Are Built podcast.
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What’s a Company Name Really Worth?

Top brand consultancies and naming agencies charge five- or even six-digit fees to develop company names. What’s behind those price tags, and what’s a less expensive approach to finding the perfect name for your company? In 1999, Salon published “The name game,” a 5,000-word hit job on “big-league corporate naming.” The article portrays a late-'90s...