Rob Meyerson is a brand consultant, namer and author of the upcoming book, "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service." He also runs Heirloom, an independent brand strategy and identity firm, and hosts the How Brands Are Built podcast.
Top brand consultancies and naming agencies charge five- or even six-digit fees to develop company names. What’s behind those price tags, and what’s a less expensive approach to finding the perfect name for your company? In 1999, Salon published “The name game,” a 5,000-word hit job on “big-league corporate naming.” The article portrays a late-'90s...
November 18, 2021