Leading with Authenticity: How to Become and Remain an Authentic Brand
The following is excerpted from “Make It Don’t Fake It” by Sabrina Horn (2021), ISBN 978-1523091492, with permission…
Sabrina Horn
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Sabrina Horn is an award-winning CEO, C-suite advisor, communications expert and author. With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for a quarter century, advised thousands of executives and their companies — from the hottest startups to the Fortune 500. She was one of few female CEOs in Silicon Valley in the early 1990s and has always aimed to exemplify authenticity and advise her clients on its merits. She’s written for publications including The Wall Street Journal, Inc., Entrepreneur, Forbes, and CMO.com.