Scott Belsky

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Scott Belsky is the chief product officer of Adobe, the founder and former CEO of Behance, a venture partner at Benchmark Capital, an early investor and productive advisor to some of Silicon Valley's greatest companies, and the acclaimed author of "Making Ideas Happen." Learn more about him at
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How to Engage the Right Customers at the Right Time

The following is excerpted from "The Messy Middle" by Scott Belsky, published by Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright © 2018 by Scott Belsky. Contrary to logic, you don’t want to attract all of your customers right away. You want your first cohort of willing customers...