Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including "Tribes," "Purple Cow," "Linchpin," "The Dip," and "This Is Marketing." He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
In his newest book, “The Practice: Shipping Creative Work,” author and entrepreneur Seth Godin provides the roadmap for all creative people seeking to implement change in the world through their work. “The Practice” is a little book packed with lots of wisdom. Based on The Akimbo Workshops created by Seth and his team, readers now have...
November 3, 2020
The following is excerpted from "This Is Marketing: You Can’t Be Seen Until You Learn to See" by Seth Godin, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Seth Godin, 2018. Here’s the truth about customer traction: a miracle isn’t going to happen. The...
November 13, 2018