The following is excerpted from “Brand Tuned” by Shireen Smith (Practical Inspiration Publishing, September 2021) with permission. Think IP first! In chapter 3, we became familiar with the concept of IP, and in chapter...
Shireen Smith is an intellectual property lawyer specializing in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.