Simon Grabowski

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Simon Grabowski is the CEO and founder of GetResponse. With only $200 in his pocket, Simon created the first version of GetResponse in 1998 to solve a business problem he needed an easy way to build an email marketing list and send drip content to customers at preset intervals. The product worked so well that Simon established GetResponse with the mission to bring big-company technologies to small businesses. Over the years, his vision and leadership has attracted a team of over 300 highly-skilled employees to create an innovative online marketing platform known for great design, simplicity, and an unmatched user experience.
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The Power of Personalization and Automation in Email Marketing

Email personalization has come a long way. In the early days of email marketing, it was enough to simply send an email in order to get results. Today, the shotgun approach doesn’t work. Research shows that 52 percent of consumers are willing to walk from a brand or product if they don’t get personalized messages....