Steve Schmida is the founder and chief innovation officer of Resonance, an award-winning global development and corporate sustainability consulting firm with more than 100 consultants and offices in Vermont, Washington, D.C., and Seattle. Resonance was recently certified as a B Corp, further solidifying their existing values and commitment to balance purpose and profit for a more inclusive and sustainable economy.
For decades, business leaders treated purpose as an afterthought, if they thought about it at all —a donation or volunteer program to be supported after it had achieved its business goals. But times are changing. According to a survey conducted by Green Print, 64% of consumers are willing to pay more for sustainable products. What’s...
October 13, 2021