StartupNation

1168 posts

StartupNation inspires, educates and consistently attracts entrepreneurs and small business owners from Main Street America who want to be their own bosses and live the American Dream.

Detroit Renaissance Center

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LISTEN: Where The UAW Strike is Hurting Retail Sales

Michigan small businesses are feeling the squeeze of the UAW strike and the resulting loss of spending power by families impacted. "Small businesses may feel the impacts of this strike for months to come, even...

byStartupNation

September 29, 2023

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LISTEN: The Power of Email Marketing

When email is used as intended, it's one of the most powerful channels of all. According to a new study from Hunger Rush, 82% have made a purchase directly because of an email they've received....

byStartupNation

September 27, 2023

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LISTEN: New Data Reveals Consumer Sentiment Today

Americans are struggling and becoming more reticent to new spending, especially when it comes to spending on non-essential purchases. 61% of Americans of all income brackets are living paycheck to paycheck these days, so the...

byStartupNation

September 20, 2023

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LISTEN: Brand Messaging Trends at Play Today

Humor has always been an effective approach to messaging, and still remains so today... but with a caveat. As Americans face tough economic challenges in their daily lives, their receptivity to brand messaging based on...

byStartupNation

September 18, 2023

Blue and red light from computer

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LISTEN: AI Becoming a Threat to Marketers

According to a new study by SurveyMonkey, 27% of marketers now indicate that they fear artificial intelligence could threaten their job security. What are the key use cases? 34% of marketers integrate AI into the...

byStartupNation

September 14, 2023

Person clicking TikTok app on smartphone

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LISTEN: Gen Z Looks to TikTok for Purchase Decision Influence

A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more than half of Gen Z prefers TikTok as its search engine of choice, and TikTok more than...

byStartupNation

September 12, 2023

Male musician using laptop and playing guitar

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LISTEN: The Power of Sonic Branding

There are more opportunities than ever to build sound into your brand. Thinking of ways to differentiate your brand? Try using sound in one way or another in association with your brand and drive more...

byStartupNation

September 8, 2023

Man sitting in front of computer at work office

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LISTEN: Status of Work in Office Mandates

Why are employees pushing so hard to get their employees back into the office? According to a Resume Builder survey, employers who have their employees back in the office are reporting that they see an...

byStartupNation

September 7, 2023

young man working at small office desk

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LISTEN: 9 Critical Skills Entrepreneurs Must Possess

We're focused on the aspiring entrepreneur, someone who's thinking about starting a business of their own. We've got a list compiled by GoBankingRates of the most important skills required to make it in today's business...

byStartupNation

September 6, 2023

FAST FORWARD: 5 Power Principles to Create the Life You Want in Just One Year

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Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year

Excerpted from "Fast Forward: 5 Power Principles to Create the Life You Want in Just One Year", copyright © 2023 by Wendy Leshgold and Lisa McCarthy. Reprinted with permission from Matt Holt Books, an imprint...

byStartupNation

September 6, 2023

LinkedIn homepage

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LISTEN: LinkedIn Leads Social Media for B2B Marketers

U.S. LinkedIn user growth is projected to accelerate 6.3% this year for a projected total of 75.8 million users by year end. And U.S. ad revenue growth will hit 8.8% this year on LinkedIn for...

byStartupNation

September 5, 2023

Crayola crayons

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LISTEN: Most Culturally Resonant Brands Today

As you think about growing your business and reaching higher levels of success, continue to focus on your brand, which goes beyond relevance and, instead, has resonance. Which brands lead the pack? Listen for more....

byStartupNation

September 1, 2023

Florist giving bouquet of flowers to woman customer.

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LISTEN: The Importance of Knowing Your Target Market

Knowing your customers and the subtle yet unique characteristics of each inform businesses about which channels are best to use. Perhaps social media for one, and TV for a different demographic, as well as the...

byStartupNation

August 31, 2023

Man doing online shopping next to his Christmas tree

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LISTEN: An Early Look at the 2023 Holiday Shopping Season

"After a few years of accelerated e-commerce adoption throughout the pandemic, retailers are under pressure to drive sustainable growth and customer loyalty while maintaining their margins," says Rob Goff, VP and GM of retail at...

byStartupNation

August 25, 2023

Rewired: The McKinsey Guide to Outcompeting in Digital and AI

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Rewired: How to Think About Emerging Technologies like Generative AI

The following is excerpted with permission from the publisher, Wiley, from "Rewired: The McKinsey Guide to Outcompeting in Digital and AI" by Eric Lamarre, Kate Smaje, Rodney Zemmel. Copyright © 2023 by McKinsey & Company....

byStartupNation

August 25, 2023

Woman using Macbook for online shopping

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LISTEN: Is Amazon or Google the Top Driver of Consumer Purchases?

Roth MKM'S 2023 millennial survey is out, and Amazon is now pushing Google as a top source for consumer inspiration and information when it comes to making purchases. Nearly 40% of respondents pointed to Amazon...

byStartupNation

August 24, 2023

SuN Dell Equipment & Logitech Gear

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LISTEN: A Special Giveaway Announcement (And Time is Running Out)

StartupNation is teaming up with Dell for Startups and Logitech to give away a Dell XPS 15 Laptop and valuable computer accessories to lucky entrepreneurs. No purchase necessary! Click here to learn more. Entering...

byStartupNation

August 18, 2023

Woman in blue jeans online shopping on her phone

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LISTEN: Omnichannel Shopping is the Future

How are consumers using online to influence offline purchases? Before shopping in store, 58% are researching deals and prices, 51% check product reviews, and 42% check in stock status. And now consumers are not only...

byStartupNation

August 16, 2023

Mother carrying daughter while shopping at grocery store

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LISTEN: Inflation Continues to Take a Toll on Consumers

While worries about a recession are cooling, consumer purchasing power is 11% lower than it was just two years ago. Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR...

byStartupNation

August 15, 2023

ChatGPT webpage on a phone

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LISTEN: The Power of AI Tools Like ChatGPT

A study from Constant Contact asked how specifically businesses are using AI, or artificial intelligence, tools. The results: 52% use it for better social media execution, 44% for content creation, 41% email campaigns, 35% for...

byStartupNation

August 11, 2023