LISTEN: National Entrepreneurs Small Business Awards Are Coming To Detroit
Detroit will be hosting the National Entrepreneurs Association Small Business Awards on Friday, October 20, 9 a.m. to…
LISTEN: New Study Paints Gloomy Holiday Retail Picture
In the 2023 Consumer Spending Trends Outlook, a study by Clivio and Qualtrics, consumers are generally feeling pretty…
What Makes a Good Idea for a Startup? From ‘Myths and Realities of the Startup World’
The following excerpt is adapted from The Idea is the Easy Part: Myths and Realities of the Startup…
Harnessing the Power of Google’s GA4 Analytics: A Pathway to Elevated Customer Engagement and Increased ROI
In today’s data-driven marketplace, understanding customer behavior is pivotal for tailoring marketing strategies that resonate and drive bottom-line…
LISTEN: US Chamber’s Top Small Business of the Year Finalists
The U.S. Chamber of Commerce has announced the seven regional finalists of America’s Top Small Business Awards program.…
LISTEN: Fortune’s List of Most Powerful Women in Business 2023
We’re featuring an overview of Fortune Magazine’s recently released list of the 2023 most powerful women in business.…
Are Baby Boomers Keeping the Economy Afloat?
Are baby boomers keeping the economy afloat? Many older adults are “unretiring” to save money and get more…
LISTEN: Projected Impact of AI on Labor
If your competitors are putting AI to work to create efficiencies, cut costs, and increase productivity: be aware.…
LISTEN: Small Business Success More Challenging Than Ever Today
The Wall Street Journal reports that small business bankruptcy filings are rising this year, a signal that increased…
LISTEN: Growth Data for Generative AI in Business
Most U.S. companies plan to invest more in Generative AI over the next 12 months. As aggressive as…
LISTEN: More Marketers Turning to Performance Marketing
During challenging economic times, marketers are turning more toward performance marketing versus brand marketing. Why? Because of the…
LISTEN: Where The UAW Strike is Hurting Retail Sales
Michigan small businesses are feeling the squeeze of the UAW strike and the resulting loss of spending power…
LISTEN: The Power of Email Marketing
When email is used as intended, it’s one of the most powerful channels of all. According to a…
LISTEN: New Data Reveals Consumer Sentiment Today
Americans are struggling and becoming more reticent to new spending, especially when it comes to spending on non-essential…
LISTEN: Brand Messaging Trends at Play Today
Humor has always been an effective approach to messaging, and still remains so today… but with a caveat.…
LISTEN: AI Becoming a Threat to Marketers
According to a new study by SurveyMonkey, 27% of marketers now indicate that they fear artificial intelligence could…
LISTEN: Gen Z Looks to TikTok for Purchase Decision Influence
A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more…
LISTEN: The Power of Sonic Branding
There are more opportunities than ever to build sound into your brand. Thinking of ways to differentiate your…
LISTEN: Status of Work in Office Mandates
Why are employees pushing so hard to get their employees back into the office? According to a Resume…
LISTEN: 9 Critical Skills Entrepreneurs Must Possess
We’re focused on the aspiring entrepreneur, someone who’s thinking about starting a business of their own. We’ve got…