Person clicking TikTok app on smartphone

LISTEN: Gen Z Looks to TikTok for Purchase Decision Influence

A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more than half of Gen Z prefers TikTok as its search engine of choice, and TikTok more than any other influences their purchase decisions.

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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