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LISTEN: Gen Z Looks to TikTok for Purchase Decision Influence

byStartupNation
September 12, 2023
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A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more than half of Gen Z prefers TikTok as its search engine of choice, and TikTok more than any other influences their purchase decisions.

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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StartupNation
StartupNation inspires, educates and consistently attracts entrepreneurs and small business owners from Main Street America who want to be their own bosses and live the American Dream.
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