Browsing Tag
gen Z
12 posts
In Recruiting Gen Z, Look Beyond a College Degree
Gen-Z Americans—those born after 1996 with a superior grasp on all things digital—are more racially and ethnically diverse than any previous generation, according to Pew Research Center. Recruiting practices need to be modernized to dip...
Gen Z’s Mindset of Purpose Fuels a New Business Model
In September 2021, 4.4 million Americans quit their jobs. We’re hearing about the Great Resignation everywhere--on TikTok and Forbes and everything in between. The industries affected are vast, and the reasons are highly variable. The...
Why a Service-Based Business is a Great Model for Young Entrepreneurs
Millennials and Gen Z are the perfect small business owners. They like to be independent, expect more lifestyle freedom than their parents, and have the digital chops to manage a business online. Forty percent of...
The Gen Z Guide to Starting a Business
Each generation leaves a significant mark on entrepreneurship. Gen Z is currently entering the working world in a time of great uncertainty amid the COVID-19 pandemic. Many Gen Zers are also watching businesses make significant...
10 Reasons Why Micro-Influencer Campaigns Interest Gen Z (and How They Can Boost Your Business)
Targeting a young audience? Micro-influencers just may be the answer. Aiming to capture this audience (those born after 1995) can be lucrative, as Gen Z now accounts for around 40 percent of all consumer shopping....
3 Reasons Gen Z is Transforming Entrepreneurship
Gen Z is the latest generation to appear on the scene. Articles note how this group is changing retail and the workplace through their unique perspective. As an entrepreneur and a millennial, I have been...
Here’s How Differences By Generation Influence Buyer Decision-Making
Today, the retail industry is adjusting to online-first shopping habits, but it’s also trying to balance new buyer attitudes. Retail has evolved because people have evolved. While Baby Boomers may shop one way, Gen Z...
Remixing the Workforce: How to Lead and Succeed in the Multigenerational Workplace
The following is excerpted from "The Remix: How to Lead and Succeed in the Multigenerational Workplace" by Lindsey Pollak published by HarperBusiness. The Entrepreneurial Remixer: Jon Steinberg Jon Steinberg is the former president of BuzzFeed and...
The Gen Z Frequency: Content Strategies and Marketing Tips
The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the...
Insider Tips for Marketers on Loyalty Rewards Best Practices
Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a purchase, and you marked or punched their card each time they made another purchase. Then, when a...
Gen Z Ambassador Jonah Stillman: This is What Startups Need to Know About Connecting with a Younger Audience
As Generation Y moves into their 30s and up the corporate ladder, Generation Z (those born between about 1995 and 2012) is set to become a newer, younger brand of consumer and employee with a...
How to Prepare Your Startup for Marketing to Generation Z
Here’s a fun question: How many eyes does it take to use a smartphone, TV, laptop, desktop and tablet all at the same time? Don’t ask me how, but for Generation Z, it only takes...