Browsing Tag

gen Z

12 posts
purpose
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Gen Z’s Mindset of Purpose Fuels a New Business Model

In September 2021, 4.4 million Americans quit their jobs. We’re hearing about the Great Resignation everywhere--on TikTok and Forbes and everything in between. The industries affected are vast, and the reasons are highly variable. The common denominator, however, seems to be that there is a widespread shift in mindset among American workers that may no...
millennials
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In recruiting Gen Z, look beyond a college degree

Gen-Z Americans—those born after 1996 with a superior grasp on all things digital—are more racially and ethnically diverse than any previous generation, according to Pew Research Center. Recruiting practices need to be modernized to dip into this talent pool. McKinsey found that Gen Z represents approximately 40% of global consumers, which is fueling an ongoing strategic...
Service-Based Business
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Why a Service-Based Business is a Great Model for Young Entrepreneurs

Millennials and Gen Z are the perfect small business owners. They like to be independent, expect more lifestyle freedom than their parents, and have the digital chops to manage a business online. Forty percent of millennials and 53 percent of Gen Zers freelance. If you’re a young person exploring the world of entrepreneurship, you might...
Gen Z
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The Gen Z Guide to Starting a Business

Each generation leaves a significant mark on entrepreneurship. Gen Z is currently entering the working world in a time of great uncertainty amid the COVID-19 pandemic. Many Gen Zers are also watching businesses make significant pivots with their business models and may be inspired to make similar moves. Why wait for a dream job when...
Gen Z
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3 Reasons Gen Z is Transforming Entrepreneurship

Gen Z is the latest generation to appear on the scene. Articles note how this group is changing retail and the workplace through their unique perspective. As an entrepreneur and a millennial, I have been keenly interested in this next generation. During the past year, I’ve been mentoring many through internships and volunteer work.  Now,...
generation
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Here’s How Differences By Generation Influence Buyer Decision-Making

Today, the retail industry is adjusting to online-first shopping habits​, but it’s also trying to balance new buyer attitudes. Retail has evolved because people have evolved. While Baby Boomers may shop one way, Gen Z is completely different. Learn how each generation prefers to shop and how you can use this information to transform your...
multigenerational
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Remixing the Workforce: How to Lead and Succeed in the Multigenerational Workplace

The following is excerpted from "The Remix: How to Lead and Succeed in the Multigenerational Workplace" by Lindsey Pollak published by HarperBusiness. The Entrepreneurial Remixer: Jon Steinberg Jon Steinberg is the former president of BuzzFeed and currently founder and CEO of Cheddar Inc., a millennial- and Gen Z–focused news network. A true remixer, Jon analyzed the...
Gen Z
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The Gen Z Frequency: Content Strategies and Marketing Tips

The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the most important content goals, when marketing to Gen Z, is to attract and keep their attention, and help them look...
loyalty
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Insider Tips for Marketers on Loyalty Rewards Best Practices

Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a purchase, and you marked or punched their card each time they made another purchase. Then, when a customer’s card had enough punches or marks, he or she got something for free. Technological advances over the past two...
generation z
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How to Prepare Your Startup for Marketing to Generation Z

Here’s a fun question: How many eyes does it take to use a smartphone, TV, laptop, desktop and tablet all at the same time? Don’t ask me how, but for Generation Z, it only takes two. That’s right. Gen Zers, born between 1995 and 2014, typically have their eyes on five screens at once. As...