Beyond the Surface: Decoding Gen Z’s Revolutionary Impact on Consumer Markets
Picture this: $360 billion in spending power. Snap. Tweet. Buy. Cancel. In the time it takes to read…
Browsing Tag
gen Z
15 posts
LISTEN: Gen Z Looks to TikTok for Purchase Decision Influence
A new survey from Her Campus Media, a Gen Z media and college marketing company, finds that more…
3 Ways TikTok Trends Can Benefit Your Startup
With 672 million app store hits, TikTok was 2022’s most downloaded social media platform. And while the average…
How to Make Your Business Appeal to Gen Z
Millennials represent the largest group of consumers and Baby Boomers have the largest buying power, but Gen Z…
Why a Service-Based Business is a Great Model for Young Entrepreneurs
Millennials and Gen Z are the perfect small business owners. They like to be independent, expect more lifestyle…
Gen Z’s Mindset of Purpose Fuels a New Business Model
In September 2021, 4.4 million Americans quit their jobs. We’re hearing about the Great Resignation everywhere–on TikTok and…
The Gen Z Guide to Starting a Business
Each generation leaves a significant mark on entrepreneurship. Gen Z is currently entering the working world in a…
10 Reasons Why Micro-Influencer Campaigns Interest Gen Z (and How They Can Boost Your Business)
Targeting a young audience? Micro-influencers just may be the answer. Aiming to capture this audience (those born after…
3 Reasons Gen Z is Transforming Entrepreneurship
Gen Z is the latest generation to appear on the scene. Articles note how this group is changing…
Here’s How Differences By Generation Influence Buyer Decision-Making
Today, the retail industry is adjusting to online-first shopping habits, but it’s also trying to balance new buyer…
Remixing the Workforce: How to Lead and Succeed in the Multigenerational Workplace
The following is excerpted from “The Remix: How to Lead and Succeed in the Multigenerational Workplace” by Lindsey Pollak…
The Gen Z Frequency: Content Strategies and Marketing Tips
The following is excerpted from “The Gen Z Frequency: How Brands Tune in and Build Credibility” by Gregg…
Insider Tips for Marketers on Loyalty Rewards Best Practices
Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a…
Gen Z Ambassador Jonah Stillman: This is What Startups Need to Know About Connecting with a Younger Audience
As Generation Y moves into their 30s and up the corporate ladder, Generation Z (those born between about…
How to Prepare Your Startup for Marketing to Generation Z
Here’s a fun question: How many eyes does it take to use a smartphone, TV, laptop, desktop and…