Multiracial group of young people roller skating on the street.

How to Make Your Business Appeal to Gen Z

Millennials represent the largest group of consumers and Baby Boomers have the largest buying power, but Gen Z has the spending power that represents the fastest growing, according to Bloomberg.

“Things that are tied to memories or that are like paying for a memory — I’ll spend the money on it,” says 23-year-old Kloee King, citing events like bachelorette parties and weddings. “That’s worth it.”

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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