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How to Make Your Business Appeal to Gen Z

byJeff Sloan
April 25, 2023
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Millennials represent the largest group of consumers and Baby Boomers have the largest buying power, but Gen Z has the spending power that represents the fastest growing, according to Bloomberg.

“Things that are tied to memories or that are like paying for a memory — I’ll spend the money on it,” says 23-year-old Kloee King, citing events like bachelorette parties and weddings. “That’s worth it.”

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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Jeff Sloan
Jeff Sloan is a visionary and entrepreneurial expert with a proficiency in creating and developing early stage companies. With over 30 years of experience, Jeff has truly lived the entrepreneurial journey and is dedicated to helping others realize their potential by bringing their ideas to life. Jeff serves as founder and CEO of StartupNation LLC., a multi-media company that provides educational and inspirational resources to aspiring entrepreneurs and existing small business owners. In his leading role with StartupNation, Jeff hosts the award-winning StartupNation Radio show on WJR AM 760 in Detroit, which has aired since 2004 in over 85 markets nationally. Jeff also hosts the daily WJR “Business Beat” segment live on air during the morning drive prime-time programming, in which he spotlights subject matter of interest to the entrepreneurial, startup and tech community.
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