millennials Archives

Multiracial group of young people roller skating on the street.

How to Make Your Business Appeal to Gen Z

Millennials represent the largest group of consumers and Baby Boomers have the largest buying power, but Gen Z has the spending power that represents the fastest growing, according to Bloomberg. “Things that are tied...

byJeff Sloan

April 25, 2023

40 Tips for Millennial Entrepreneurs to Improve Their Leadership Skills

Millennials are making waves. As a generation, they are redefining what a successful career is, with a focus on flexible and fulfilling work, and millennials are not afraid to make financial sacrifices in order to...

bySara Davis

March 3, 2022

Brand Advocacy: Can Brands Drive Social Movements?

The following excerpt is adapted from “Brands on a Mission.” Dr. Myriam Sidibe, author of "Brands on A Mission," is one of the world's leading experts on how brands can meaningfully adopt social causes to...

byDr. Myriam Sidibe

July 21, 2020

GoDaddy’s State of Entrepreneurship Study Shows Millennials are Leading the Pack in 2020

It's inspiring to reflect on how the state of business has evolved over the years. There has been a generational shift in how people are approaching their career paths. For many, working for one company...

byMelissa Schneider

March 2, 2020

How to Build a Recruitment Strategy That Attracts Millennials

Any startup that hopes to survive for more than five years needs to both attract and retain talent. However, job seekers today have radically different priorities than they did just 15 years ago. Millennials are...

byJessica Thiefels

February 25, 2020

The Most Important Digital Marketing Ad Spend Insights for Startups in 2020

When you’re running a new startup, you likely have a small budget for marketing and advertising, which means every dollar (and every data point) counts. How can you optimize your limited ad spend to reach...

byTodd Grossman

December 16, 2019

How Hispanic Entrepreneurs are Making an Impact in the Startup Community

As of 2018, the U.S. Hispanic Chamber of Commerce reported that about 4.4 million Latino-owned businesses in the U.S. contribute more than $700 billion to the economy annually. A briefing from Geoscape noted that Hispanic-owned...

byDeborah Sweeney

October 13, 2019

Here’s How Differences By Generation Influence Buyer Decision-Making

Today, the retail industry is adjusting to online-first shopping habits, but it’s also trying to balance new buyer attitudes. Retail has evolved because people have evolved. While Baby Boomers may shop one way, Gen Z...

byLydia Vargo

October 2, 2019

Buy the Change You Want to See: Navigating Personalization and the Quest for Individuality

The following is excerpted from "Buy the Change You Want to See" by Jane Mosbacher Morris with Wendy Paris, published by TarcherPerigee, an imprint of Penguin Publishing Group, a division of Penguin Random House, LLC....

byJane Mosbacher Morris

May 7, 2019

Leadership Expert Dan Schawbel on How Entrepreneurs Can Create Better Connections

As a partner and research director at HR research firm, Future Workplace, and managing partner at Millennial Branding, Dan Schawbel has his finger on the pulse of workplace and career trends. His first two books,...

bySusan Johnston Taylor

November 13, 2018

Conversation Marketing: Take Advantage of User-Generated Content

The following is adapted and reprinted with permission from Career Press, an imprint of Red Wheel/Weiser. "Conversation Marketing" by Kevin Lund, is available wherever books and e-books are sold or directly from the publisher at...

byKevin Lund

October 23, 2018

Millennial Startups and Savings on the Rise

Millennials are proving to be a unique generation when it comes to economics and finance. A passionate generation, millennials value meaningful work that gives them the autonomy and freedom to make their own decisions. Some...

byAustin Hooe

October 18, 2018

8 Best Practices for Marketing to Millennials

Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a few reasons: For one thing, there are a lot of millennials. According to this study, there are...

byCarole Alalouf

October 15, 2018

Insider Tips for Marketers on Loyalty Rewards Best Practices

Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a purchase, and you marked or punched their card each time they made another purchase. Then, when a...

byRay Clopton

October 10, 2018

This is Why Millennials Want to Work Remotely

Since 2015, millennials (those born between 1981 and 1996) have made up the bulk of the American workforce. The sheer size of this generational group means that millennials are revolutionizing the way we work. Companies...

bySimon Slade

September 24, 2018

10 Essential Money Tips for Young Entrepreneurs

Being an entrepreneur is challenging, but it can be especially difficult if you begin building your business at a young age. Young entrepreneurs face unique hurdles like creating a company with less work and life...

byMeredith Wood

August 10, 2018

Dos and Don’ts for Successful Millennial Entrepreneurs

Building a business from the ground up is no easy task. As an entrepreneur, you have multiple hats to wear in addition to being the ideas guy (or gal). You need to know how to...

byMarcus Arkan

August 3, 2018

5 Reasons Why Side Hustles Make Millennials Better Entrepreneurs

Some 44 million Americans are currently holding down side hustles in addition to their main source of income. This type of work appeals to anyone who wants to earn an extra buck, and is particularly attractive...

byElizabeth Shutty

July 10, 2018

How to Target Your Email Marketing to Generations X and Y

Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that help us better understand our audience by focusing on the traits of each generation. Let’s take a...

byLiviu Tanase

June 15, 2018

5 Preconceptions That May Be Preventing Your Side Hustle From Becoming Your Full-Time Gig

Entrepreneurship has always been the soul of the American economy. A recent survey revealed that 21 million people in the U.S. already have a side hustle, another 7.5 million plan to start a new one...

byDottie Chong

April 10, 2018