Browsing Tag

millennials

43 posts
brands on a mission social movements
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Brand Advocacy: Can Brands Drive Social Movements?

The following excerpt is adapted from “Brands on a Mission.” Dr. Myriam Sidibe, author of "Brands on A Mission," is one of the world's leading experts on how brands can meaningfully adopt social causes to create lasting, transformative change. The strongest brands stand for something bigger than the products they sell – they stand for...
millennials
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How to Build a Recruitment Strategy That Attracts Millennials

Any startup that hopes to survive for more than five years needs to both attract and retain talent. However, job seekers today have radically different priorities than they did just 15 years ago. Millennials are drawn to startup company culture, “where people feel valued, which in turn fosters engagement and productivity. Similarly, the best cultures...
digital marketing
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The Most Important Digital Marketing Ad Spend Insights for Startups in 2020

When you’re running a new startup, you likely have a small budget for marketing and advertising, which means every dollar (and every data point) counts. How can you optimize your limited ad spend to reach not just the most people, but the right people? Are the traditional online advertising strategies still your best bet, or...
Hispanic entrepreneurs
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How Hispanic Entrepreneurs are Making an Impact in the Startup Community

As of 2018, the U.S. Hispanic Chamber of Commerce reported that about 4.4 million Latino-owned businesses in the U.S. contribute more than $700 billion to the economy annually. A briefing from Geoscape noted that Hispanic-owned businesses have grown 27.5 percent since 2002, double the growth rate of all U.S. firms, which are estimated at 12.3...
generation
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Here’s How Differences By Generation Influence Buyer Decision-Making

Today, the retail industry is adjusting to online-first shopping habits​, but it’s also trying to balance new buyer attitudes. Retail has evolved because people have evolved. While Baby Boomers may shop one way, Gen Z is completely different. Learn how each generation prefers to shop and how you can use this information to transform your...
leadership
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40 Tips for Millennial Entrepreneurs to Improve Their Leadership Skills

Millennials are making waves. As a generation, they are redefining what a successful career is, with a focus on flexible and fulfilling work, and millennials are not afraid to make financial sacrifices in order to stay true to these values. With this in mind, combined with the fact that many millennial men and women are...
brand loyalty
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Create Brand Loyalty and Acquire Lifetime Customers in 3 Steps

Building a high level of customer participation into your brand’s DNA will reap long-term rewards. There is no better time to think about how you want to set your company up for successful brand-customer relationships than when you are in the business creation mode. But before diving into how to develop brand participation, let’s first...
user-generated content
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Conversation Marketing: Take Advantage of User-Generated Content

The following is adapted and reprinted with permission from Career Press, an imprint of Red Wheel/Weiser. "Conversation Marketing" by Kevin Lund, is available wherever books and e-books are sold or directly from the publisher at www.redwheelweiser.com or 800-423-7087 When your customers and experts praise your product on social media channels, you’ve already succeeded at directing...
millennial
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Millennial Startups and Savings on the Rise

Millennials are proving to be a unique generation when it comes to economics and finance. A passionate generation, millennials value meaningful work that gives them the autonomy and freedom to make their own decisions. Some millennials reach for this sense of purpose by working for corporations and non-profit organizations that align with their goals. Meanwhile,...
marketing millennials
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8 Best Practices for Marketing to Millennials

Have you ever wondered why marketers are so obsessed with millennials? It turns out that there are a few reasons: For one thing, there are a lot of millennials. According to this study, there are more millennials than baby boomers and three times as many as there are Gen Xers By 2020, the spending power of millennials...
loyalty
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Insider Tips for Marketers on Loyalty Rewards Best Practices

Loyalty rewards programs used to be so simple. You handed customers a punch card when they made a purchase, and you marked or punched their card each time they made another purchase. Then, when a customer’s card had enough punches or marks, he or she got something for free. Technological advances over the past two...
millennials
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This is Why Millennials Want to Work Remotely

Since 2015, millennials (those born between 1981 and 1996) have made up the bulk of the American workforce. The sheer size of this generational group means that millennials are revolutionizing the way we work. Companies are reshaping to meet their needs and demands, the most prevalent of which is work flexibility: in a survey by...
money
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10 Essential Money Tips for Young Entrepreneurs

Being an entrepreneur is challenging, but it can be especially difficult if you begin building your business at a young age. Young entrepreneurs face unique hurdles like creating a company with less work and life experience under their belt. If you’re a young entrepreneur, you may also struggle with being taken less seriously by older...
millennial
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Dos and Don’ts for Successful Millennial Entrepreneurs

Building a business from the ground up is no easy task. As an entrepreneur, you have multiple hats to wear in addition to being the ideas guy (or gal). You need to know how to think critically, lead others and use funds responsibly in order to succeed. It doesn't hurt to know how to work...
side hustles
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5 Reasons Why Side Hustles Make Millennials Better Entrepreneurs

Some 44 million Americans are currently holding down side hustles in addition to their main source of income. This type of work appeals to anyone who wants to earn an extra buck, and is particularly attractive to millennials, whose money woes eclipse those of generations before them. Simple recently surveyed a panel of millennials who have side...
Email marketing
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How to Target Your Email Marketing to Generations X and Y

Generational marketing has gained a lot of recognition over the past few years. There are numerous studies that help us better understand our audience by focusing on the traits of each generation. Let’s take a look at Generation X and Generation Y: how can startups craft email marketing campaigns that will resonate with them? By...