Browsing Tag

baby boomers

12 posts
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Here’s How Differences By Generation Influence Buyer Decision-Making

Today, the retail industry is adjusting to online-first shopping habits​, but it’s also trying to balance new buyer attitudes. Retail has evolved because people have evolved. While Baby Boomers may shop one way, Gen Z is completely different. Learn how each generation prefers to shop and how you can use this information to transform your...
entrepreneur godaddy
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3 Reasons Why it’s a Great Time to Be an Entrepreneur

There’s one constant for small business owners and entrepreneurs: the continuing need to adapt in the face of changing technological and societal landscapes. This need to evolve and move quickly can be challenging, but positively, we’ve found that entrepreneurs are optimistic about these new opportunities and confident in their ability to grow their businesses. It’s...
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The Average Age of a Successful Entrepreneur (and the Benefits of Starting a Business Later in Life)

Recent research from Northwestern University and the Massachusetts Institute of Technology has revealed that the average startup founder is not, in fact, a geek-chic millennial holding a freshly printed Ivy League degree. A team of researchers combed through data from the U.S. Census Bureau and the IRS on 2.7 million people who started businesses from 2007 to...
baby boomer entrepreneur
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5 Qualities You Need to Become a Successful Entrepreneur Later in Life

No matter what age you are, pursuing an entrepreneurial path is always a risky endeavor. The good news is, the odds are increasingly in the favor of baby boomers. Starting a business is increasingly becoming much more affordable to do, with plenty of resources available and accessibility through mobile devices. However, it takes more than...
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3 Business Ideas for Retired Entrepreneurs Planning Their Next Venture

Ah, retirement! A time to kick back, relax on a golf course, conquer your personal reading list, and take it easy throughout the remaining golden years of life. For those retired individuals that were previously entrepreneurs, however, now might be the best time to skip a few years of disconnecting from the working world and...
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What Gen X and Baby Boomers Can Learn From Millennials

Millennials can often get a bad rap in the workplace. But let’s take a reality check: millennials are the best educated, most digitally savvy and fearless generation ever in the business world. They charge head first into markets, often loathe the shackles of a steady paycheck and assume there’s a technological solution to solve any problem. Therefore, millennials will...
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Millennials + Ambition = Startups

Startups: Made for and by Millennials. It’s expected that 2015 will be the year Millennials outgrow Baby Boomers in numbers. According to the U.S Census Bureau, an estimated 75.3 million Millennials, compared to 74.9 million Boomers, will soon become the largest generation in the country. In a recent report by Goldman Sachs titled “Millennial’s Coming...
generations x, y, and z
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Can Generation X, Y, and Z fill the gaps?

Generation X, Y, and Z - How do they differ from their predecessors? As the baby boomers – the largest generation in history – retire and leave the workplace, it will be up to Generation X, Y, and Z to fill the senior positions. But how different will their working attitudes and cultures be from...
Business Training
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Should A Startup Hire Experienced Or Educated Workers?

Experienced Or Educated Workers: What will work for you? A recent article on NBC News highlighted an emerging trend: the workplace is progressively getting younger. As more millennials enter into the workplace and baby boomers graciously bow out of it, even startups are now joining in the age-old debate about whether or not employers should...
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Why every startup should have a baby boomer on the team

Startups and Baby Boomers: What's the connection? American Express’s Open Forum has advised that companies may want to hire an older worker over a younger one because of their “strong work ethic, loyalty and communications skills.” But, what about a startup? Some may have been hesitant to hire baby boomers or seniors as their corporate...