Tim Cameron-Kitchen is the founder of Exposure Ninja, a digital marketing company. He is the author of top selling digital marketing book "How to Get to the Top of Google," and hosts weekly podcasts with a range of digital marketing guests. Tim is an expert in SEO and is passionate about making small businesses thrive online.
Targeting a young audience? Micro-influencers just may be the answer. Aiming to capture this audience (those born after 1995) can be lucrative, as Gen Z now accounts for around 40 percent of all consumer shopping. The best part is that Gen Z is fairly easy and cheap to market to — if you know how....
June 21, 2020
During International Women’s Day this year, we discovered that our workforce is almost an exact 50/50 split between women and men. In digital marketing, this is, apparently, uncommon. In many countries across the world, men make up over 60 percent of the workforce in this industry. Another anomaly we’re shattering in gender roles is that we...
July 21, 2017