Stephen Key is a successful award-winning inventor who has licensed over 20 products in the past 30 years. He is a board member of Accudial Pharmaceuticals and has a new book "One Simple Idea: Turn your dreams into a licensing goldmine while letting others do the work" due to release in Spring 2011 from McGraw-Hill.
Along with business partner Andrew Krauss, Stephen runs InventRight, a company dedicated to education. Teaching inventors and entrepreneurs the skills needed to successfully license their ideas.
Do you really need a patent or prototype? What you really need is to understand how the market has changed, and what to do now to approach innovation differently.