Stephen L. Bainton

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Mr. Marketing ™ / Stephen L. Bainton is the CEO of Mr. Marketing, Inc. in Boca Raton, Florida. He can be reached at
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Women Roar!

Marketing to women used to be an afterthought, like marketing to a special interest group.     Today, savvy marketers understand one powerful concept—that women either buy or influence the purchase of most consumer items. Sound...