Steve Wyrostek

2 posts
Steve Wyrostek is principle of No Cliche Copy, and is a copywriter for websites, newsletters, blogs, articles, case studies, emails, white papers and more. Steve writes a small business strategies section for the Chicago Examiner.
greenwashing
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5 Tips on 21st Century Writing

Since so many small business owners write their own ads, articles, marketing collateral and website copy, below are five writing tips to get your writing in sync with the 21st Century customer. 5 Writing Tips Write Strong Beginnings    Allegedly, you have four seconds to hook a reader. If that's true, the beginning of your copy...
overcoming frustration
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Three "S" Your Way to a Distinguished Website

What makes you different from your competitors? Sometimes this can be a difficult question. Why? Well, you know what unique touches you bring to your endeavors, your product or service or the way you run your business. But this knowledge can blind you to how your prospect sees you.     You want to shake yourself...