Steve Cook

3 posts
business plan elements
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Business Plan Elements: Top 7 for Entrepreneurs

What are the necessary business plan elements? Although a proper legal structure is very important for a startup business plan, there are many other considerations that are very likely much more important if the business is to be successful. In particular, developing a business plan is often very important, even for those businesses that do...
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Business Structures: The Facts & Figures

What business structure should you choose? Although there a lots of very important questions that a business owner, or owners, must ask when starting a business, perhaps of one of the most important is: How should I legally structure my business? In general, there are three principal considerations when choosing a business structure: (1) liability,...
Trademark
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4 Ways to Protect Your Intellectual Property

Protect your intellectual Property Many business owners are often quite surprised to learn that they own significant intellectual property. Although intellectual property is often associated with technology and patents, it also includes trademarks (words, phrases, designs), copyrights (movies, books, songs), and trade secrets (Coca-Cola® formula). The infographic below describes the four types of intellectual property...