Steve Smith

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What Do Women Think Of Your Mobile Ads?

Even the IAB, that relentlessly perky (unless the FCC/FTC is involved) cheerleader of any and all your ad formats and technologies, had to admit “it’s a challenge to find consistent mobile advertising success stories” from the women they asked recently. Partnering with Meredith’s MXM agency and its Real Women Talking Community, late last year they...