Steve Smith
1 post
What Do Women Think Of Your Mobile Ads?
Even the IAB, that relentlessly perky (unless the FCC/FTC is involved) cheerleader of any and all your ad formats and technologies, had to admit “it’s a challenge to find consistent mobile advertising success stories” from the women they asked recently. Partnering with Meredith’s MXM agency and its Real Women Talking Community, late last year they...
October 2, 2014