How to Make Your Holiday Content Marketing Stand Out
For many businesses, Q4 is the biggest sales season of the year. You may bring in more business in the final weeks of the year than you do at any other time. Even if you...
5 Ways to Be More Innovative in Growing Your Startup
Innovation. It’s a hot buzzword in the startup world, and yet, when you’ve been working 15 hour days and struggling to find funding, it’s a concept that you may find difficult to actually capture. While...
How to Benefit From Your Fear of Entrepreneurial Failure
Failure. It’s a loaded word in the startup world. Eric Ries told founders to fail fast in his quintessential book, "The Lean Startup." Other entrepreneurs swear that failure is what led to their ultimate success. And yet,...
Everything You Need to Know to Make Your Content Marketing Shine
We’re past the era when businesses of all sizes had to be convinced of the value of content marketing. That era wasn’t long ago; even just five years ago, a much greater percentage of small...
5 Arguments for Investing in an Updated Website
You paid to have a website designed when you first launched your business, and it served its purpose... for a while. If it’s been a decade or more since you last revamped your website, you should...
How to Manage a Team of Freelancers
While many entrepreneurs start out as the only employees of their company, the smart ones end up hiring help, even if it’s just a handful of freelancers to help them do more faster. Delegating one...
4 Steps to Go From Freelancer to Full-Time Entrepreneur
You’ve been working as a freelancer for a while and you’re ready to fully commit to entrepreneurship. Maybe you’ve continued to work your 9-to-5 while you freelance on the side as a means to test...
Are You Making These 5 Content Marketing Mistakes?
Just because you’re creating content for your startup's blog doesn’t mean you’re doing everything right. I work with small businesses and entrepreneurs and often see them making the following content marketing errors before I step...
5 Tips for Creating a Startup Marketing Budget
You're off to a great start this year, and you’re ready to invest more in marketing your startup or small business. Only, you’ve never actually created a marketing budget, you’ve always sort of winged it. Let...
Are Chatbots Right for Your Business?
One buzzword right now in the business world is: chatbots. And while bigger businesses like Lyft and Sephora are leveraging chatbots successfully, there’s still plenty of room for startups and small businesses to take advantage...
How to Set Yourself and Your Business Up for Success in 2018
Amid all the holiday revelry, days off and cookie consumption this December, make sure to carve out some time to spend setting yourself and your business up for success in the new year. Here’s a...
‘Tis the Season: Holiday Marketing for B2B Startups
While there’s always a lot of buzz around retail and B2C businesses preparing for the holiday sales season, you hear much less of it for B2B. But even if your customers are other businesses, now...
6 Scarily Simple Content Marketing Ideas
Ghosts. Goblins. Ghouls. This month, there are a lot of frightening things out there. Your content marketing strategy shouldn’t be one of them. Yet, it can be a nightmare to continually come up with ideas...
How to Know When It’s Time to Hire Help as a Solopreneur
You may have initially envisioned running your startup as a one-man or one-woman show. After all, you’re competent and intelligent. Surely you can handle whatever comes your way! And the idea of trusting an additional...
The Content Marketing Strategy You Need to Reach New Customers
You’ve had the summer to work on your business, and now you’re ready to dive into your content marketing. You may be blogging on your own website regularly, but have you considered contributing content on...
Top 5 Things to Invest Your Money in for Your Startup
Business is going well for you, and you’re pocketing more profit that ever; you deserve a pat on the back. But before you book a vacation on an exotic island somewhere with that extra money,...
Why Your Business Plan Doesn’t Have to Be More Than a Page
If you didn’t go to business school, the idea of drafting a business plan might make your head spin. You envision a 20-pound document with terminology you can’t understand that essentially lives at the bottom...
Should You Change Your Sole Prop to a Corporation?
There are so many strategic business decisions you’ve got to make as a business owner, and you don’t always know which is the right one for your company. When you’re running a startup, it can...
Social Analytics: Learn to Embrace it to Improve Your Marketing
I often hear small business owners complain that the marketing they’re doing isn’t working. However, they don’t know exactly what they were expecting, nor what their actual results were. It’s frustrating. I’m a huge proponent...
10 Questions to Ask Yourself Before Launching a Second Business
Maybe you’ve been running your small business for several years, and you’re ready for the challenge (and the revenue) that launching a second business will bring. Many entrepreneurs successfully manage multiple businesses, while many fail at...